Let’s face it - It’s not exciting to see guests choosing your competition over you. It hurts!
If you would like your accommodation to be the hotel of choice, to have full occupancy, to have the best services for kilometers around, your hotel rooms must feature luxurious amenities that guests cannot find anywhere else. This one aspect alone, will make you stand out.
Besides hotel room discounts, guests are looking for three things: comfort, a place to relax, and convenience. As long as you can guarantee these three things, you will have full room occupancy in no time.
1. A Place To Relax
Since guests are looking for a place to relax, it is important that you kit your rooms with high-quality luxurious amenities. You may be located in the same area as your competition, but what will set you worlds apart are exquisite amenities strategically mounted in your rooms.
Nothing downgrades your hotel’s profile more than cheap amenities. You could have beautiful and spacious hotel rooms, and an excellent customer service; but if the amenities are too cheap, your guests will be very disappointed; and a disappointed guest is a lost return customer.
Guests are more concerned about the little things that add up to their comfort and convenience. As long as your guests are comfortable, the chances of them coming back are high. According to Condé Nast Traveller, it does not matter how much a hotel innovates. To stand out, it must meet some basic requirements that have to do with the comfort of their guests. When upgrading your hotel room amenities, it is important to prioritize the comfort of your hotel guests. Remember; an upgrade of your hotel amenities translates into satisfied customers, and contented customers mean more business for you.
Being in a convenient, easily accessible location is a big plus. However, if your hotel does not enjoy this advantage, it does not mean you are out of luck. You can leverage on guests’ comfort by setting up your hotel room in a way that they get to enjoy your unrivaled amenities with utmost ease.
The answer to empty rooms, stiff competition from other hotels, hotel rooms that are too bare to attract return guests, can be summed up in one word: comfort. As long as you keep your guests comfortable enough for them to unwind and relax, they will keep coming back.
Instead of feeling apprehensive, hard pressed by a tight budget, eager to fill rooms, worried that guests may not be over the moon about your services, you can eliminate this worry by providing luxurious hotel amenities they will not find anywhere else. This alone will not only get your guests talking about those special extras to their friends, it will get you full room occupancy in no time.
To beat the competition and become the hotel of choice, you need to prioritize the comfort and convenience of your guests. You can do this by providing exquisite hotel room amenities that will leave a lasting impression on your guests.